The Building Champions mentoring programme

Building Champions is Jamie Peacock’s mentoring programme based upon his No White Flag Key Note Talk’s principles of success. The course covers Personal Development and Leadership, it is bespoke and will be tailored to your business and people needs.

The Building Champions programme will embed winning habits and successful leadership styles over a 6, 10 or a 26 week period. It is affordable and suitable for all types of organisations from blue-chip companies to SME’s to the public sector and educational bodies. If you are interested in building your most important resource – your people into Champions, please fill out the contact form below.


Jamie has the knack of getting the best out of people because of his life experience and personal journey to success"

Emma Latimer Chief Officer NHS Hull CCG

The programme had been able to embed Champion Habits across all levels of our workforce creating a long lasting positive impact"

Andrew Kendall – Jones Prinicipal Southerns Integrated Interiors

It was the best value I have spent on training in 15 years."

Jerry Nicholls 
McDonalds Blades Restaurants Ltd

I would recommend it to anyone who wants something different in the development of their most precious resource - their people."

Paul Sewell – Chair and Managing Director of Sewell Group

It has opened my eyes to another world in close up detail which has made me a better 'people person' and leader"

Nigel Clowes. Senior Investment Specialist. HSBC



“Jamie has delivered an excellent program and brought great insight to the way we look at business and leadership. He has helped focus us on understanding our individual strengths, which will enable us to reach a whole new level of development & performance. I would recommend Jamie to even the most experienced business owner.”
Steve MacDonald , Managing Director: SM Uk


“We recently engaged Jamie to deliver his Building Champions Programme to our management team. The impact was immediate and the buzz around the office was noticeable to all. The programme was thoroughly enjoyable, and, more importantly very effective. I expected that there would be a positive effect on everyone's professional lives but what surprised (and impressed) me was the way people's family lives were improved by working with Jamie. I would wholeheartedly recommend the Programme to any organisation looking to improve performance and lives”.
Kevin Ferriby, Managing Director: Informed Financial Planning

Sky Betting and Gaming

“In most careers today there is a danger that the fast-paced nature of the day-job means we do not spend enough time focusing on and developing ourselves for the future. Enrolling on JP’s ‘Building Champions’ course taught me the fundamentals of how to plan, execute and most importantly, maintain the building blocks of personal and leadership development. From sticking to a simple exercise plan, to landing new initiatives with a large team the 6 weeks slowed everything right down so that I understood what was working, what wasn’t and what the next steps should be. As you’ll learn in the course, there are no such things as a 7/10 but regardless of that, I’d rate this course a 10/10 must for those that want to make positive, lasting changes to their personal and professional lives.”
Jonathan Watts, Head of Research.

“I have worked at Sky Betting and Gaming for coming up to 7 years now. My role as Head of Finance for the Gaming Tribe has a broad range of responsibilities, including reporting, forecasting, and business partnering. The Jamie Peacock Coaching Programme has helped me overcome low confidence levels in large group settings. It was a great platform to really focus on being the best version of myself, heightening my strengths, alongside easy to implement techniques to improve my influencing and prioritisation. The techniques were so impactful that they have become part of my day to day routine”
Kylie Painter, Head of Finance.

Answer Digital

“I've been a leader in a digital consultancy for several years and worked to build effective and strong teams. Jamie's ethos of 'world beating' teams took my thinking to the next level. How do teams become champions? What does it take to be the best? Being mentored by the legend Jamie Peacock gave us all a share in his experience and what it takes to be number one. Our two month mentoring programme provided me with real direction and proven advice which helps us all push that last mile in every race.”
Richard Pugmire, Head of Health.

Platform Housing Group

“Simply put this is the best course I have been involved in. Jamie’s success speaks for itself, but being able to convert that to the business world is to his credit. The format is right to the point and makes sure you are accountable all the way through this learning process. The ‘Traits of a Champion Leader’ are straight forward and easy to work with, and surprisingly we did not encounter any issue that could not be referenced without them. Jamie is an excellent communicator, very knowledgeable and easy to work with. Each 1-2-1 was structured to ensure you had progressed towards your goal and ensuring personal growth. I wouldn’t hesitate to take this course again and would recommend to anyone who is serious about improving their leadership skills. The feedback from all participants has been outstanding. Thanks Jamie”
Zak Owen, Head of Customer Contact and Income.

Age Partnership

“Age Partnership have been absolutely thrilled with the results from the first cohorts. So thrilled we’ve booked two further groups this year & if Jamie can fit us in, a third team!! He’s really inspired our execs at a very difficult time for the whole country and made them take time to reflect on their lives, their contribution to the business & how they can grow as an individual. A great leader & motivator.”
Stephen A Auckland, CEO.

Galway Medical Supplies

“Since working with JP I have become a better leader and a better person both mentally and physically.I now have more energy and more clarity of thought. I have more balance in my life and I get more out of myself daily with more focused and more deliberate effort. As a result my businesses have become more successful despite the global pandemic. My family and friends have all noticed a marked difference in me. With JP’s mentoring I continue to improve every day. I make better decisions in all areas of my life and I have the luxury of talking through my critical life and business decisions with him. I am a happier person and I have a much better understanding of my strengths and how best to use them. I’m no longer as hard on myself as I was yet I now have much higher standards.Working with JP is the best business and lifestyle decision that I have made.”
Colm Hannon, Owner.

ANS Group

“I was introduced to Jamie Peacock via the IT Leaders forum. I have been working with Jamie for about a year now, after I sold my last company, looking at the next phase of my career, and with many similarities to Jamie’s own career we have been through a number of phases. Jamie helped me get back into good habits based on my agreed Top 5 - Attitude, Self Discipline, Team, Collaborate, Reflection and break some of the old bad habits. We then moved to solidify those into daily habits and focus on my 3 non negotiables of Attitude, Self Discipline, and the Extra Mile. I am now in Phase 3 – Stretch, looking at some deeper challenging questions and what’s really important to me for the future. Jamie has had a big impact on both my home and work life, in particular my health, motivation, attitude and behaviour, and I cannot thank him enough. ”
Adam Spurr, General Manager.


“I have become more organised, had increased focus and energy in achieving day to day tasks, got to know my team In more detail which has resulted in them taking on even more responsibility and I believe I have got more from them, importantly I have felt more efficient and got things done in a more effective style. It has opened my eyes to another world in close up detail which has made me a better “people person” and leader, I also realised I was not as good as I thought at some of what I do, sometimes I have given 99% which when you listen to Jamie you will understand the reasons to be at 100%.”
Nigel Clowes, Senior Investment Specialist.

McDonalds Blades Restaurants Ltd

"I recently worked with Jamie and his No White Flag motivational programme. My business operates 7 McDonald’s restaurants in Nottingham. We have 750 staff including 100 managerial positions with an annual turnover of £19 million.Jamie spent 6 weeks mentoring my most senior managers. One to one he had an even bigger impact on them. Talking confidentially to someone outside the business was massively beneficial.Jamie is a leader of people, and he is also great at sharing how he leads to others, using personal experiences and stories.People admire great sports people, Jamie gives you a great insight in to how they work, and how you can influence your own work teams by adopting what worked for him.It was the best value I have spent on training in 15 years."
Jerry Nicholls, McDonalds Blades Restaurants Ltd


"Jamie Peacock is of the most inspirational people I have ever met. He’s insightful, driven, motivated, positive and engaging and he has definitely made a big difference to the CCG and the team of people that he has been coaching.The No White Flag Building Champions training programme has come at just the right time for us in Hull, providing a different perspective to the more traditional organisational development work we have in the NHS. The parallels Jamie draws between sport and the public sector have helped us to look again at what we do, and how we approach our work towards creating a healthier city.Jamie has the knack of getting the best out of people because of his life experience and personal journey to success. He’s not talking theory - he’s done it and got the t-shirt! His honesty and emotional intelligence gives organisations and individuals real support, and we are all hugely grateful for the advice, guidance and motivation he has given us."
Emma Latimer, Chief Officer

Southerns Integrated Interiors

"We have a turnover of £45 million and employ over 200 people and have used Jamie to deliver his keynote motivational talk on a number of occasions and decided to commit further by employing Jamie to start his Building Champions mentoring programme. We used two different course lengths - 10 weeks and 26 weeks. Both returned outstanding results, Jamie was able to develop and strengthen the leadership styles of the senior management whilst at the other end of the spectrum the programme had been able to embed Champion Habits across all levels of our workforce creating a long lasting positive impact"
Andrew Kendall-Jones, Prinicipal

Infinity Works

"I met JP along with a number of other companies when I was looking at a scheme to help mentor some of the senior staff at IW. JP's authenticity stood out for me. He's "walked the walk" for sure, but there is not a hint of arrogance in him and it's ultimately why I thought he'd be fantastic fit for the staff at IW. The lack of ego is brilliant and humbling. His background is totally different from IT, but there are many parallels with how you deal with people and how you can push yourself to achieve the goals you've maybe not quite hit in the past. JP exceeded my expectations. His keynote was fantastic, but the extended mentoring scheme has been so good that we are having him do it again with another 6 members of staff. If you are looking for someone to challenge and help your staff achieve their work life goals, then I'm sure JP will be able to assist you."
Matt Gaffney, Co-Founder Infinity Works

Sewell Group

"Developing true leaders in business from the host of committed and technically competent is really difficult, but essential if the organisation is to reach its potential and thrive. There are mostly lots of decent managers but never enough leaders!At Sewell Group we had identified a group of 16 who showed the potential to make the step up but a spark was lacking to make them properly self aware and motivated to embark on the journey with passion & confidence. Normal business training & development techniques were not working and we needed to try something different and inspirationalJamie Peacocks "Building Champions" programme was just that and I would recommend it to anyone who wants something different in the development of their most precious resource - their people."
Paul Sewell, Chair and Managing Director




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